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“Everybody always tells you ‘you can achieve whatever you put your mind to.’ I’ve always been cynical.”
Big Dipper founder Austin Groesser never thought he would be in food. Every job he had prior to starting Big Dipper was mechanical - fixing small engines, boats and jet skies, working at the firehouse.
Growing up, he never wanted to go to college. Following in the footsteps of his father and grandfather, Austin wanted to have his own business. At 19, after working full time for multiple years, he decided to take the plunge.
While training for a marathon in the spring of 2015, Austin was thinking about all the desserts and sweets he wished he could be eating. The idea for edible cookie dough came up - an idea he wrote down with his other 160 business ideas.
After looking at the cost, competition, size of the market, and ease of scaling for all of his ideas, Austin decided on edible cookie dough.
“People love to eat raw cookie dough, but they’re not supposed to because you can get sick. If we can make a safer variation, people will love it and pick it up,” he thought.
After months of creating the perfect recipe in his mom’s kitchen, the Big Dipper Cookie Dough Company was born.
5 years in, competing with the big Consumer Packaged Goods (CPG) companies is more terrifying than it was when starting the company. There’s more at stake - with actual customers, employees and a brand on the line.
If he could have one thing, Groesser would want to be able spot food trends better. If we can identify kombucha before it’s kombucha or the next Greek yogurt before it’s Greek yogurt, we would always be ahead of the game.
“If you told me a couple years ago that this is where we’d be, I don’t think I would have ever believed them,” Groesser said. “A person is more capable than they might expect. It’s the power of consistent work, day after day, week after week, month after month, year after year.”
Big Dipper Cookie Dough is now available in more than 3000 stores across 40 states.